Archive - Campfire Labs Newsletter

The 5 New Metrics That Actually Predict Content ROI in 2025

Traffic is down 35 percent. Pipeline is up 30 percent. If you’re still judging content by clicks, you’re reading the wrong story.

Jul 7 •

June 2025

The GEO Audit Framework That Will Help You Show Up In AI Answers

The most successful content teams are already preparing for the future of search—and it doesn't look like Google.

Jun 11 •

May 2025

SEO Content Benchmarks for Seven B2B SaaS Industries

We analyzed organic traffic trends from over 500 B2B SaaS companies to discover how seven key verticals are performing in 2024.

May 20 •

Is SEO Dead? Here's What the Data Says

We dig into the data to discover which SaaS companies are winning at organic traffic acquisition, and the strategies behind their success.

May 20 •

Benchmark Report Secrets from B2B SaaS’s Top Content Marketers

Four SaaS content leaders reveal their nuanced approaches to creating impactful research reports.

May 20 •

How to show up in ChatGPT, Claude, and other LLMs

Five tactics that will increase your odds of showing up in generative AI responses.

May 20 •

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