Campfire Labs Newsletter
Subscribe
Sign in
Home
Campfire Labs
About
Our Work
Case Studies
Get In Touch
Archive
The 5 New Metrics That Actually Predict Content ROI in 2025
Traffic is down 35 percent. Pipeline is up 30 percent. If you’re still judging content by clicks, you’re reading the wrong story.
Jul 7
•
Cassie Naji
1
June 2025
The GEO Audit Framework That Will Help You Show Up In AI Answers
The most successful content teams are already preparing for the future of search—and it doesn't look like Google.
Jun 11
•
Cassie Naji
2
May 2025
SEO Content Benchmarks for Seven B2B SaaS Industries
We analyzed organic traffic trends from over 500 B2B SaaS companies to discover how seven key verticals are performing in 2024.
May 20
•
Michael Thomas
Is SEO Dead? Here's What the Data Says
We dig into the data to discover which SaaS companies are winning at organic traffic acquisition, and the strategies behind their success.
May 20
•
Michael Thomas
Benchmark Report Secrets from B2B SaaS’s Top Content Marketers
Four SaaS content leaders reveal their nuanced approaches to creating impactful research reports.
May 20
•
Michael Thomas
How to show up in ChatGPT, Claude, and other LLMs
Five tactics that will increase your odds of showing up in generative AI responses.
May 20
•
Michael Thomas
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
